About Us

Zayden is the Founder and Chief Executive Officer of TransatX. Originally from Cornwall, Ontario, he founded the company while pursuing undergraduate studies at the University of Guelph, where he is majoring in Psychology with a minor in English. His academic background provides a strong foundation in consumer behaviour, communication, and strategic decision-making — skills that translate directly into merchant engagement, sales execution, and leadership. Zayden led TransatX from concept to reality, transforming an early-stage idea into a structured payments solution now operating alongside a Fortune 500 processing partner. His focus is on building scalable systems, maintaining strong processor relationships, and ensuring merchants benefit from transparent pricing models designed to materially reduce annual processing costs.

Alexander serves as Co-Founder and CFO at TransatX. A Cornwall Collegiate and Vocational School graduate, he brings proven leadership experience and a strong understanding of stakeholder management to the company. Alexander previously served as Chair of the Upper Canada District School Board's Student Senate, where he represented student interests across the region and worked directly with trustees and senior administrators. This role reflects his strengths in governance, negotiation, and relationship-building — all of which are central to developing and maintaining long-term partnerships at TransatX. Alexander plans to continue his academic career at Carleton University, pursuing Political Science, with long-term interests in policy, regulation, and institutional leadership — areas that directly support TransatX's growth within a regulated financial services environment.